Leading global online betting and gaming brand Betway has today announced a multi-year partnership to become the Principal Partner and Exclusive Global Betting Partner of
Manchester United.
The agreement, which begins with the 2026/27 season, represents Betway’s biggest partnership to date. Manchester United join Betway’s market-leading sports sponsorship portfolio, which includes deals across top-flight football, F1, international rugby union, cricket, basketball and tennis.
The deal will see the Betway logo appear on the training kits of Manchester United’s men’s and women’s teams. The brand will also feature prominently on matchdays at Old Trafford and the Progress with Unity Stadium. Additionally, supporters will have more opportunities to connect with the club through exclusive competitions and once-in-a-lifetime experiences.
Betway are committed to providing an enjoyable and safe gaming experience and, as part of this partnership, will offer comprehensive safer gambling resources to Manchester United players, staff and fans, including training and guidance on responsible gambling and betting integrity.
Neal Menashe, Chief Executive Officer of Super Group – the holding company for Betway – commented: “We are thrilled that our Betway brand will be the Official Principal Partner and Exclusive Global Betting Partner of one of the world’s biggest football clubs. Manchester United’s global reach, particularly with their massive fanbase across Africa, aligns perfectly with our key markets.
“The Premier League is the world’s most-watched domestic football competition and provides a powerful platform to connect with fans globally. We’re excited to see the Betway brand showcased at Old Trafford, and beyond, as part of our ongoing presence in English football’s top-flight.”
Marc Armstrong, Chief Business Officer at Manchester United, said: "We are delighted to welcome Betway as our Official Principal Partner. The scale of our exciting new partnership reflects our growth strategy, the enduring global strength and appeal of Manchester United, and our ability to attract leading brands that want to engage with our vast worldwide fanbase.
“Betway are a world-renowned brand with significant presence across world sport. We look forward to working together to help accelerate their global ambitions and create new opportunities to bring supporters closer to Manchester United."
Betway x Manchester United - New Principal Partner of Man United
Betway is the proud to be the new Principal Partner of
Manchester United. See how you can get closer to the game with the Principal Partner of Man United.
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